How oli FLOR is redefining holiday cheer in 2020 A few months ago, we introduced you to Danielle, designer, and owner of oli FLOR. We’re obsessed with her designs, her take on sustainability, and her positive and generous personality. If you haven’t already, we encourage you to follow her on Instagram, trust us! We couldn’t …
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Holiday Front Porch Installations
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A Different Kind of Thanksgiving
We’re not going to lie. Our creative flame was a bit burned out when we began planning our Thanksgiving 2020 shoot. Usually, this is one of our favorite shoots, it’s something we look forward to every year. But this time around, we couldn’t help but feel different. On one hand, we don’t feel comfortable promoting …
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Say Sukii: Floristry as an Art
One florist’s take on If you’ve been following us for the last couple of months, you know all about our partnership with the Flower Children. What you might not know is that the woman behind this initiative is an artist that uses flowers as a form of artistic expression. Her floral art transforms spaces, homes, …
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Creating Content on a Budget
2020 has taken us on a rollercoaster we can’t seem to get off and while in many parts of the country, things seem to be getting “back to normal”, we know times are rough and budgets are being cut. Being a small business, we’ve learned some tricks to being cost-effective when creating content for our social media …
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Say Sukii and her Flower Children
During the last week of May and all through June, we have made it our mission to Amplify Melanated Voices throughout our social media platforms. In what has been a wake-up call for a lot of the nation’s white population, we recognize that we have overlooked the challenges and struggles of the Black community. Furthermore, …
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Floral Perspective: Lessons Learned & What’s Next
We vaguely remember the last weeks of February when COVID-19 began to pop up in our newsfeeds more and more frequently. By early March, we were dealing with chaos— canceled orders, toilet paper shortages and what seemed like round the clock crisis management meetings. Although things are far from over, we’ve pondered over the last …
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Feeling Patriotic with Blooms
Memorial Day 2020 came and went, and for us in Miami, it was a very rainy, gloomy day. It got us thinking about how we could still enjoy the upcoming patriotic holidays—even if it does not include a big get together or being outside. Since we don’t know when things will get back to “normal” …
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Celebrate Mother’s Day with Pantone’s Classic Blue!
There’s no denying that this year’s Mother’s Day is going to be and feel different. Whether you are a wholesaler that is closed or doing limited service, a florist that is only offering delivery or a consumer that usually gets mom flowers on this special day, we’re all feeling the impact of social distancing. Regardless …
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The Power of Flowers
As the world and our community grapple with the effects of COVID-19, as an industry we must come together and support each other in these difficult times. We’ve had several days to talk with our colleagues, customers and even followers—and we can all agree on one thing: the powerful effects of flowers. As an industry, …
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Social Media Tips and Best Practices during COVID-19
Whether you’re creating content, dealing with algorithms or planning an ad campaign, social media can be tricky and sometimes overwhelming. Now, on top of all of that, COVID-19 has made our lives even more complex. Managing your social media accounts can seem more daunting than ever. We created some tips that can help you with …
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