The Flower Movement was launched last year, as a grassroots effort intended to bring the floral community together by highlighting the work done by those that drive the industry forward. Originating from a vision held by Wholesale Florist & Florist Supplier Association’s (WF&FSA) President Gabriel Becerra, the goal was and still is to create an …
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Flower Movement Awareness Week 2022
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Self Expression with Dessert Making and Bouquets
Our first in-person playdate with The Flower Children A little over a year ago, we announced our partnership with The Flower Children. As part of our Grown to Last promise, we wanted to work with industry and community members to bring the joy of flowers to others, especially those that do not get the chance to …
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Say Sukii: Floristry as an Art
One florist’s take on If you’ve been following us for the last couple of months, you know all about our partnership with the Flower Children. What you might not know is that the woman behind this initiative is an artist that uses flowers as a form of artistic expression. Her floral art transforms spaces, homes, …
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Meet Oli Flor
You’ll probably agree when we say that 2020 has taught us many lessons. Although it has been hard to be positive at times while we navigate our new reality, we’ve learned so much from our local and floral communities. This year has brought us closer to one another. We’ve built more meaningful connections with our …
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Say Sukii and her Flower Children
During the last week of May and all through June, we have made it our mission to Amplify Melanated Voices throughout our social media platforms. In what has been a wake-up call for a lot of the nation’s white population, we recognize that we have overlooked the challenges and struggles of the Black community. Furthermore, …
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