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  • The Flower Industry: A Post Mother’s Day Update

    As we continue to experience challenges that have surfaced due to the high demand for flowers, we want to share several key factors and updates that affect pricing, availability, shipment delays, and more. Particularly, after a big holiday such as Mother’s Day, it’s important to evaluate the production and logistical aspects that influence the flower …

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  • Floral Perspective: Lessons Learned & What’s Next

    We vaguely remember the last weeks of February when COVID-19 began to pop up in our newsfeeds more and more frequently. By early March, we were dealing with chaos— canceled orders, toilet paper shortages and what seemed like round the clock crisis management meetings. Although things are far from over, we’ve pondered over the last …

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  • The Power of Flowers

    As the world and our community grapple with the effects of COVID-19, as an industry we must come together and support each other in these difficult times. We’ve had several days to talk with our colleagues, customers and even followers—and we can all agree on one thing: the powerful effects of flowers. As an industry, …

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  • Social Media Tips and Best Practices during COVID-19

    Whether you’re creating content, dealing with algorithms or planning an ad campaign, social media can be tricky and sometimes overwhelming. Now, on top of all of that, COVID-19 has made our lives even more complex. Managing your social media accounts can seem more daunting than ever. We created some tips that can help you with …

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  • Industry & Small Business Resources

    The last couple of weeks have been hard. The news seems to be change constantly and it’s been difficult to keep track of what’s real, what is happening and how we can stay up to date with information that pertains to the industry and the small business community. Here you will find a list of …

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