Coming Together Once Again After months of delays and uncertainty, WF&FSA‘s 2021 Floral Distribution Conference took place from June 7th to the 9th in Miami, Florida. It was great to see our colleagues, friends, and customers after being apart for more than a year. The excitement was palpable. There was an incredible amount of enthusiasm …
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Introducing the Flower Movement
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The Flower Industry: A Post Mother’s Day Update
As we continue to experience challenges that have surfaced due to the high demand for flowers, we want to share several key factors and updates that affect pricing, availability, shipment delays, and more. Particularly, after a big holiday such as Mother’s Day, it’s important to evaluate the production and logistical aspects that influence the flower …
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Honoring Women after a Challenging Year
By: Mariana Becerra Women’s Day and Month is a special time for us to honor, champion, and celebrate women. Not only are the majority of flower consumers women, but our industry is also primarily made up of women. Simply put, women are the backbone of our community and without them, this industry would not be …
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Say Sukii and her Flower Children
During the last week of May and all through June, we have made it our mission to Amplify Melanated Voices throughout our social media platforms. In what has been a wake-up call for a lot of the nation’s white population, we recognize that we have overlooked the challenges and struggles of the Black community. Furthermore, …
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Floral Perspective: Lessons Learned & What’s Next
We vaguely remember the last weeks of February when COVID-19 began to pop up in our newsfeeds more and more frequently. By early March, we were dealing with chaos— canceled orders, toilet paper shortages and what seemed like round the clock crisis management meetings. Although things are far from over, we’ve pondered over the last …
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Social Media Tips and Best Practices during COVID-19
Whether you’re creating content, dealing with algorithms or planning an ad campaign, social media can be tricky and sometimes overwhelming. Now, on top of all of that, COVID-19 has made our lives even more complex. Managing your social media accounts can seem more daunting than ever. We created some tips that can help you with …
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The Women Behind Our Flowers
The Women Behind Our Flowers This year’s International Women’s Day Campaign is all about #BalanceForBetter and it focuses on building a more gender-balanced world, one that promotes the participation of women in leadership positions both in public and private sectors. The campaign highlights how businesses like ours can be champions in generating and cultivating that …
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5 Tips for Surviving the Valentine’s Day Rush
Every time we tell people we work in flowers we get the usual “Oh wow! Flowers, how exciting!” or “I would love to work with beautiful flowers all day!” And we agree—at least 99% of the time. The other 1%— when we want to tell people that it’s not always fun is usually during the …
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