The Flower Movement was launched last year, as a grassroots effort intended to bring the floral community together by highlighting the work done by those that drive the industry forward. Originating from a vision held by Wholesale Florist & Florist Supplier Association’s (WF&FSA) President Gabriel Becerra, the goal was and still is to create an …
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Flower Movement Awareness Week 2022
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An Interactive Mother’s Day
For this year’s Mother’s Day, we wanted to create something BIG and celebrate moms with a BANG. We couldn’t figure out exactly what to do until we talked to one of our childhood best friends. What better way to make all of our flower dreams come true than to help her, a mother of three …
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Creating Content on a Budget
2020 has taken us on a rollercoaster we can’t seem to get off and while in many parts of the country, things seem to be getting “back to normal”, we know times are rough and budgets are being cut. Being a small business, we’ve learned some tricks to being cost-effective when creating content for our social media …
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Say Sukii and her Flower Children
During the last week of May and all through June, we have made it our mission to Amplify Melanated Voices throughout our social media platforms. In what has been a wake-up call for a lot of the nation’s white population, we recognize that we have overlooked the challenges and struggles of the Black community. Furthermore, …
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Floral Perspective: Lessons Learned & What’s Next
We vaguely remember the last weeks of February when COVID-19 began to pop up in our newsfeeds more and more frequently. By early March, we were dealing with chaos— canceled orders, toilet paper shortages and what seemed like round the clock crisis management meetings. Although things are far from over, we’ve pondered over the last …
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Celebrate Mother’s Day with Pantone’s Classic Blue!
There’s no denying that this year’s Mother’s Day is going to be and feel different. Whether you are a wholesaler that is closed or doing limited service, a florist that is only offering delivery or a consumer that usually gets mom flowers on this special day, we’re all feeling the impact of social distancing. Regardless …
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Spring 2020 Golden Bundle
This season we’re incorporating bright colors and flowers with different textures in our seasonal Golden Bundle. Our Golden Bundle is perfect for you and/or your customers. It brings seasonal colors of our staple flowers along with some greens and novelty products so you have the freedom to create beautiful designs all from one box. You …
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The Art of Floral Design: Art Basel 2019 Recap
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] The Art of Floral Design: Art Basel 2019 Recap In late November of 2019, we were approached by “Flowers of Colombia” to participate in a “VIP” floral pop-up lounge at the Perez Art Museum in Miami for Art Basel 2019. We were excited at the chance to showcase our beautiful, grown to last …
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House of Flowers 2019 Recap
2019 was a special year for us, we introduced our Flower of the Month specials. Here’s what these features are all about: Every flower has a story to tell, a specific purpose to meet and the perfect color and variety pairing that allows it to reach its full potential. Representing more than 50 farms and …
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Variety Highlights: December 2019
We want to keep you up to date with what varieties the farms are producing. Sometimes you’ll see a product that you already know is in production or sometimes you’ll be pleasantly surprised to find out we carry a specific variety. Although the variety or product might not be necessarily new, you may have no …
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