Valentine’s Day is a special occasion that is all about love, and this year, we’re taking a closer look at the importance of self love. Whether you’re single or in a relationship, it’s crucial to show yourself the same care and affection that you extend to others. And what better way to do this than …
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The Power of Self Love
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Flower Movement Awareness Week 2022
The Flower Movement was launched last year, as a grassroots effort intended to bring the floral community together by highlighting the work done by those that drive the industry forward. Originating from a vision held by Wholesale Florist & Florist Supplier Association’s (WF&FSA) President Gabriel Becerra, the goal was and still is to create an …
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An Interactive Mother’s Day
For this year’s Mother’s Day, we wanted to create something BIG and celebrate moms with a BANG. We couldn’t figure out exactly what to do until we talked to one of our childhood best friends. What better way to make all of our flower dreams come true than to help her, a mother of three …
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A ‘Back to Basics’ Valentine
We’re keeping it simple this year. We love a good excuse to create a “wow” moment or some explosive floral magic. The big holidays are when we pull out all the stops and make magic happen. As we went through the motions, we realized that maybe this Valentine’s Day, we could show the beauty and …
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A Holiday Party with a Floral Twist
We’re getting ready for the holidays and we could not be more excited to dine and wine with friends and family. This year we were looking to do something different. Now that people are venturing out and about, it’s the perfect time to start thinking about holiday parties. We partnered with The Hungry Post to …
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A “Cheugy” Friendsgiving
Coming together for Delicious Food & Beautiful Flowers We say this every year: Thanksgiving is truly one of our favorite holidays. After spending the majority of last year apart and socially distanced, we decided it was time to come together and celebrate with our nearest and dearest. The beauty of this holiday is that you …
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Halloween 2021: Euphoria with a Twist
This year, we decided to forgo the pumpkins and play around with different colors and flowers to create something mystical yet romantic. Don’t get us wrong, we love a good pumpkin-themed Halloween shoot. We just wanted to try something new. We set out to create something that gave off both holiday vibes and that could …
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Introducing the Flower Movement
Coming Together Once Again After months of delays and uncertainty, WF&FSA‘s 2021 Floral Distribution Conference took place from June 7th to the 9th in Miami, Florida. It was great to see our colleagues, friends, and customers after being apart for more than a year. The excitement was palpable. There was an incredible amount of enthusiasm …
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The Flower Industry: A Post Mother’s Day Update
As we continue to experience challenges that have surfaced due to the high demand for flowers, we want to share several key factors and updates that affect pricing, availability, shipment delays, and more. Particularly, after a big holiday such as Mother’s Day, it’s important to evaluate the production and logistical aspects that influence the flower …
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Flower Magic for Mother’s Day
There’s no denying that all moms and mother figures in our lives deserve a standing ovation after an incredibly difficult 2020. As the world shut down, these superhumans somehow did it all, balancing their jobs with new responsibilities and challenges. So, to honor their patience, commitment, and unconditional love, we set out to do something …
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