The Flower Movement was launched last year, as a grassroots effort intended to bring the floral community together by highlighting the work done by those that drive the industry forward. Originating from a vision held by Wholesale Florist & Florist Supplier Association’s (WF&FSA) President Gabriel Becerra, the goal was and still is to create an environment for collaboration, storytelling, and oneness.
With consumer floral demand at an all-time high, we need a platform to tell our collective stories and share successes. So much good is already happening in and around our local communities, with flowers as the impetus. The Flower Movement is the force to unite and showcase those stories.
During August 8-14, 2022, WF&FSA launched its Flower Movement Awareness Week. Members of the floral community came together in a concentrated effort to support the cause.
Throughout the week, WFFSA asked supporters of The Flower Movement, individually or company-wide, to get involved in their local community and share the emotional, physical, mental, and healing power of flowers with others. Golden Flowers and the community created two separate events/activities in support of Awareness Week. We hope this inspires you to share the power of flowers with others.
Free Flower Market at The Village (Free)dge
We have collaborated with Roots Collective and the Village Freedge in the last two years during the holidays. We have helped with their thanksgiving and holiday drive by providing donations, food, and of course, flowers. This time around, we wanted to create a free flower market for all. People were invited to stop by and pick out some flowers. With the help of Sukii, the lovely floral designer, we wrapped and hand-tied their flowers into a beautiful bouquet. This wouldn’t have been possible without the support of Roots Collective, The Village Freedge, Black Men Build.
End of Summer Play Date with Flower Children
Our partnership with Say Sukii Flowers and Flower Children is a very special one. As a way to celebrate the end of summer and welcome the new school year, we decided to host a play-date. With the help of The Hungry Post and their initiative, Feed the Chain, we were able to provide food and drinks for the families. Kids and parents were invited to participate in activities such as arts and crafts, field games, jewelry making, and a very special flower mandala exercise. Sukii created a flower mandala using our roses, carnations, solidago, and ruscus. Red roses were used to invoke Gratitude, Oranges roses were for intentions, and White Roses were used for tributes.
Each person had the opportunity to say what they were grateful for, what they were looking forward to in the new school year, and pay tribute to a loved one. It was a great way to get to know each other, to practice mindfulness, and to teach kids about self-expression with flowers.