Coming together for Delicious Food & Beautiful Flowers We say this every year: Thanksgiving is truly one of our favorite holidays. After spending the majority of last year apart and socially distanced, we decided it was time to come together and celebrate with our nearest and dearest. The beauty of this holiday is that you …
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A “Cheugy” Friendsgiving
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Introducing the Flower Movement
Coming Together Once Again After months of delays and uncertainty, WF&FSA‘s 2021 Floral Distribution Conference took place from June 7th to the 9th in Miami, Florida. It was great to see our colleagues, friends, and customers after being apart for more than a year. The excitement was palpable. There was an incredible amount of enthusiasm …
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The Flower Industry: A Post Mother’s Day Update
As we continue to experience challenges that have surfaced due to the high demand for flowers, we want to share several key factors and updates that affect pricing, availability, shipment delays, and more. Particularly, after a big holiday such as Mother’s Day, it’s important to evaluate the production and logistical aspects that influence the flower …
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High Flower Demand
A Challenge We Can Overcome It’s no secret that flower demand is at an all-time high. It’s also no secret that flower production has not been able to keep up with this high demand. This has created significant challenges for everyone in the industry. After such a complicated year, we know it’s frustrating that you …
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Honoring Women after a Challenging Year
By: Mariana Becerra Women’s Day and Month is a special time for us to honor, champion, and celebrate women. Not only are the majority of flower consumers women, but our industry is also primarily made up of women. Simply put, women are the backbone of our community and without them, this industry would not be …
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Meet Oli Flor
You’ll probably agree when we say that 2020 has taught us many lessons. Although it has been hard to be positive at times while we navigate our new reality, we’ve learned so much from our local and floral communities. This year has brought us closer to one another. We’ve built more meaningful connections with our …
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Creating Content on a Budget
2020 has taken us on a rollercoaster we can’t seem to get off and while in many parts of the country, things seem to be getting “back to normal”, we know times are rough and budgets are being cut. Being a small business, we’ve learned some tricks to being cost-effective when creating content for our social media …
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Social Media Tips and Best Practices during COVID-19
Whether you’re creating content, dealing with algorithms or planning an ad campaign, social media can be tricky and sometimes overwhelming. Now, on top of all of that, COVID-19 has made our lives even more complex. Managing your social media accounts can seem more daunting than ever. We created some tips that can help you with …
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Industry & Small Business Resources
The last couple of weeks have been hard. The news seems to be change constantly and it’s been difficult to keep track of what’s real, what is happening and how we can stay up to date with information that pertains to the industry and the small business community. Here you will find a list of …
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